unique device concept for Lash&Brow
industry
Invention revolutionalizing beauty business
The brow industry emerged
as a beauty industry separate sector
£20 million
pounds spent in The Great Britain eyebrow care industry in 2015 compared to 6.5 million in 2010.
$132,4 million
spent for eyebrow care, being 11% of the $1,2 billion worldwide makeup market turnover.
104-1052 %
jump in the professional eyebrow cosmetics sales and tools for the eyelash and eyebrow professionals in 2020 (compared to 2019). In Russia mandatory face masks enhanced the eyebrow and eyelashes care spendings even further.
Certain treatment
in high demand
Eyebrows and eyelashes
colouring.
Henna and oxidative dyes.
Eyebrows and eyelashes hair permanent modification
i.e. curling or straightening.
Brows and lashes hair growth activation and treatment cosmetics usage.
Common aftermath
complications
Problem 1
Weak or short term effect after colouring.
Problem 2
Permanent hair modification unsustainable outcome
in both curling and straightening.
Problem 3
Lengthy treatment residence time.
For instance, the hair permanent modification treatment might be multi staged and take up to 1,5-2 hours.